Makeup Hydrating Primer

Smashbox Photo Finish Primerizer

Get primer + moisturiser in 1! Primerizer delivers up to 24-hour hydration plus powerful face primer benefits in the lightest possible texture. It was created in our L.A. photo studio to instantly increase moisture & prep skin for makeup in 1 step. This non-greasy, quick-dry formula acts as a makeup magnet that locks on foundation & makes it last.

Photo Finish Primers got a makeover! It the same formula you™ve always loved, just with a fresh new look. Now it easier than ever to find a primer that perfect for your skin needs.

The Proof Is In The Primer!
In a consumer study, after 1 use by 101 women:
97% said it feels lightweight
87% said skin felt instantly hydrated
91% said their makeup went on flawlessly

In a consumer study, on immediate makeup performance after 1 week of use by 101 women:
90% said it delivered a high level of hydration
89% said their skin felt hydrated throughout the day
89% said skin felt softer & smoother
93% said their skin felt comfortable all day
98% said it didn™t leave a white cast on their skin
91% said their skin looked fresh
86% said their makeup looked better
88% said it helped makeup look good
88% said it helped makeup last all day
96% said it didn™t change the color of their foundation

Benefits:
Plumps & moisturises with Niacinamide & Hyaluronic Acid
Sets in seconds so makeup goes on fast
Skin feels comfortable all day
Weightless, silky texture
Smoothes the appearance of skin, softens the look of dry fine lines & stops makeup from settling into pores
Suitable for all skin types
Cruelty-free
Vegan