Behind the scene

Let’s drop the tea on what's really going on behind the scenes and why we got started

Our Story

Ever wanted to track down an independent beauty brand you’ve heard about that speaks to your skin type, look and values? Perhaps you feel like there’s more niche innovative brands out there and you’d like to support them? You LOVE discovering new beauty buys from around the world, but need it to be easy and practical to research and delivery to be simple? BrandListry is for you.

Our Mission

We’re a fast growing UK-based beauty home for independent, artisan and niche beauty brands from around the globe. From homegrown hits to International treasures, we bring you product picks that are perhaps already Indie favourites, as well as the chance to discover new, often hard to find brands exclusive to BrandListry. That’s the very best discoveries across skincare, makeup, beauty accessories, fragrance, body and hair care, from the US, Africa, Europe and Asia. With our mantra “Exploring the Unexplored”, we aim to showcase lesser known beauty brands, making it easy for you to shop them all in one place.


Innovation, Ingredients, Insider Stories With new brands joining us all the time, here’s just some of them to explore now: MixnBlend, Beauty by Ane, TWOK London, Eatow, Manhogany, By Firdous and the aer.

Our Founder

“Independent brands offer such innovation and choice to the savvy beauty customer, and I really wanted to create a platform that gave that vital visibility, so that beauty enthusiasts don’t miss out on some incredible buys. BrandListry wants to hold space for smaller brands to own their incredible stories and share them with our customers”

Founder, Pharmacist and Beauty Entrepreneur Toyin Fajemirokun Onyolu
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