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01 Lightest Natural Blonde Permanent Hair Dye
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L'Oreal Paris Preference Infinia 5.21 Sofia Cool Iridescent Light Brown
Up to 8 weeks of fade-defying colour
Lustrous day-1 colour and shine
Ultra-intense
Glamorous, fade-defiant colour with up to 100% grey coverage
Preference, an expert in fade-defying colour, now includes for the first time an additional Colour Extender. It revives the look of day 1 colour & shine for show-stopping gorgeous colour.
